Living #135 | Many Co-Authors
Paper #135

Gino, F; Ayal, S; Ariely, D (2009) 'Contagion And Differentiation In Unethical Behavior: The Effect Of One Bad Apple On The Barrel' , Psychological Science  


This page contains a summary table for data provenance for all studies in this paper. In addition, authors can share with readers information on why they decided to retract or not retract, plans and/or results for replication efforts, reflections on the process, or anything at all they feel is relevant. They may revise the information provided as often as desired, and each author is free to present a message of their own, though authors are encouraged to speak in one voice.

Aggregate responses

Gino involved in data collection?
Co-authors have/had raw data?
Data for reproducing results available?
Experiment 1 Don't Know (1)
Yes (1)
No (2)
No (2)
Experiment 2 Don't Know (1)
Yes (1)
No (2)
No (2)

Individual Responses

Dan Ariely
Gino involved in data collection? Co-authors have/had raw data? Data for reproducing results available?
Experiment 1Don't KnowNeverNo
Experiment 2Don't KnowNeverNo


Shahar Ayal
Gino involved in data collection? Co-authors have/had raw data? Data for reproducing results available?
Experiment 1YesNeverNo
Experiment 2YesNeverNo



Below is a message written by author(s) of this paper. Keep in mind it may be modified at any time.
Written by: Shahar Ayal
Last update: 2023-08-28

The main finding of this paper suggests that participants' level of unethical behavior increased when observing a transgression of an in-group member (without any sanctions), but decreased when observing a transgression of an out-group member.

 

This effect is explained with conformity to the in-group norms versus distancing from outgroup norms. This effect has been conceptually replicated with other unethical or undesired behaviors. First, the classic experiment by Cialdini et al.(1990) showed that participants who observed a confederate litter in a clean environment, they distanced themselves and littered less (compared to  those who did not see a confederate). Cialdini demonstrated a reversal when the environment was dirty. Second, Aksoy and Palma (2019) demonstrated that cheating was highest under anonymity and that visibility to others reduced cheating level. Importantly, cheating was higher when participants were visible to in-group members and lower when they were visible to out-group members. The finding demonstrates in-group favoritism vs. distancing response to out-group. Along similar lines, Vives, Cikara and FeldmanHall (2022) showed that immoral behavior of an in-group member licensed immoral behavior (as long as the immoral behavior was not too extreme). In contrast, observing immoral behavior of an out-group member led to distancing and enhanced participants’ moral behavior.

 

Aksoy, B., & Palma, M. A. (2019). The effects of scarcity on cheating and in-group favoritism. Journal of Economic Behavior & Organization165, 100-117.

 

 

Cialdini R.B., Reno R.R., Kallgren C.A. (1990). A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places. Journal of Personality and Social Psychology, 58, 1015–1026.

 

Vives, M. L., Cikara, M., & FeldmanHall, O. (2022). Following your group or your morals? The in-group promotes immoral behavior while the out-group buffers against it. Social Psychological and Personality Science, 13(1), 139-149.